The founding editor of Bitch Media examines how pop culture has changed feminism from a political movement to a media trend, by looking at movies, television, fashion, celebrities, and more.
Treating feminism like it’s a personal accessory that just isn’t appropriate anymore obscures the places where feminism hasn’t made strides for people who still need it.
I’m really interested in the debate to be had over whether the commercialisation of feminism is at all helpful, or even harmful, to the wider political movement. I don’t know if this book necessarily lands on either side of the argument, but it definitely gives a lot of food for thought. It gives a chapter to each area – television, movies, celebrities, advertising, etc – and charts the history of how feminism has been co-opted by companies for profit over time. It’s interesting to see as I suppose it hadn’t occurred to me that this was something that had been happening for decades rather than in just recent years. Definitely an informative read that taught me a lot about how feminism has been used by capitalism for profit.
Rating: 3 / 5 stars